Business Management

Business Management in the field of campus recreation covers a broad scope of skill sets needed across disciplines within our field. Communicating, planning, marketing, managing resources, strategic relationship building, and utilizing appropriate technology are essential business management skills at every level of employment.


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  • Contains 1 Component(s) Recorded On: 05/14/2021

    Equity, diversity & inclusion is regularly discussed on college campuses. But we want to take a deeper dive into what practical applications are being applied in our work settings within collegiate recreation, specifically focused in the area of member services. What are we doing to emphasize the importance of inclusion? How can we take the resource guide developed by the NIRSA Commission on Equity, Diversity & Inclusion and make positive changes in our day to day operations? Join us during this session as we highlight ideas already in action, discuss challenges and idea share with colleagues.

  • Contains 1 Component(s)

    This conversation shared what's happening among peers as relates to Member Services in the recreational and wellness facilities on our campuses.

  • Contains 2 Component(s), Includes Credits Recorded On: 03/05/2021

    In this presentation, we will discuss how incorporating key elements made popular by the boutique fitness industry, such as ‘experiential fitness' and wearable technologies, will reinvigorate campus recreation programs through student participation and adherence and revenue generation.

  • Contains 4 Product(s)

    This package of webinars features four sessions that will help you get up to speed on your business and leadership practices!

  • Contains 1 Component(s)

    The world has been turned upside down due to the Covid pandemic, but life is moving forward and understanding how students are feeling and behaving is important when developing a plan to for the immediate future. Riddle & Bloom conducts an annual census that includes students from across North America to better understand their behavior, emotions, habits and more. We will discuss data relating to health & wellness and the impact it will have on Rec Centers.   Additionally, we will dive into what brands are looking for in terms of sponsorships in the new normal that we live in. Focusing on Rec Centers social presence and other ways that can make assets you already have attractive to sponsors.

  • Contains 2 Component(s), Includes Credits Recorded On: 02/23/2021

    Higher education has been deeply and fundamentally impacted by the global pandemic. This creates both opportunities and threats to the system of post-secondary education and campus recreation. As higher education professionals, senior recreation leaders need to understand the new context as it emerges and find ways to fund and deliver the programs and services that contribute to student success. This will only be done well with new and different thinking and approaches. This panel of senior leaders believe this can be accomplished by cultivating an entrepreneurial mindset. As defined by the Oxford dictionary, an entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. An entrepreneurial mindset will orient a person towards entrepreneurial thinking, such as seeking opportunities, innovations, and new value creations. Research demonstrates: An entrepreneurial mindset is valued by employers, boosts educational attainment and performance, and is crucial for creating new business. As leaders we will be called on to recreate recreation. Join this panel discussion to learn more about what an entrepreneurial mindset is and why it’s a critical pathway to success as we recover from the pandemic and create a new, and better, normal.

  • Contains 2 Component(s), Includes Credits

    Regardless of whether you are opening a new or renovated building or dealing with the aftermath of a global pandemic, an up-to-date business plan is critical for any successful campus recreation program. Constantly shifting market forces and changes in enrollment are just a few things that reinforce the need for a management strategy with a solid risk mitigation plan. This session will focus on the best usage of market data, financial targets, and performance metrics for an overall approach to managing programs and recreational facilities that aligns with strategic objectives.

  • Contains 2 Component(s), Includes Credits

    Creating consolidated, unified, and outcome-based programming is challenging for even the most seasoned professionals. As two campus recreation professionals from San Francisco State University (SFSU) we’ll walk you through our journey to implement a programming model across the department that bring together the NIRSA Strategic Values, SFSU Institutional Values, and the core values of the department.  We’ll provide an overview of the rationale, challenges, and successes throughout the process. Join us to gain insight into how re-focusing programming can be a beneficial step forward in telling the story of campus recreation at your institution.

  • Contains 2 Component(s), Includes Credits Recorded On: 02/23/2021

    The days of slogging through building a massive strategic plan and having it collect dust on the shelf are gone (or they should be!). Especially in this time of rapid change, remote work, and the need to keep your planning nimble and lucid, it is even more imperative that the systems and tools are flexible and easy to update and access. We'll discuss and illustrate examples for bringing a contemporary strategic planning process and its components to life.  We must keep it alive and current for daily decision-making, shared understanding, consistent engagement, and long term accountability to the plan and each other.  We'll share our experiences and learning, and then there'll be an opportunity to teach each other about promising practices to keep our strategic plans pumping out optimal outcomes.

  • Contains 1 Component(s) Recorded On: 02/22/2021

    ​Join this session for an innovative approach for engaging students in campus recreation through human centered design (HCD). HCD focuses on people’s programs, goals, needs, thinking, emotions and behavior in order to create effective design solutions to complex problems that we see as recreation professionals. Join TJ for an informative and motivational session that introduces you to the main themes of HCD to where we can begin brainstorming solutions to today’s biggest issues in campus recreation.