Business Planning 101: Preparing for a Roadmap for the Future
Regardless of whether you are opening a new or renovated building or dealing with the aftermath of a global pandemic, an up-to-date business plan is critical for any successful campus recreation program. Constantly shifting market forces and changes in enrollment are just a few things that reinforce the need for a management strategy with a solid risk mitigation plan.
This session will focus on the best usage of market data, financial targets, and performance metrics for an overall approach to managing programs and recreational facilities that aligns with strategic objectives.
- Develop business plan ideas to focus campus recreation on your campus. Articulate the key components of a business plan.
- Apply strategies for executing and adjusting a business plan and becoming more relevant on campus.
Brailsford & Dunlavey
I'm a Director at B&D where I lead our midwest team. I've advised over 100 colleges and universities on tranformational student life projects. I have been active in NIRSA since 1995 when I was a student working in campus rec at Miami University. After Miami I was a GA at Central Michigan University and worked at the University of Minnesota. I'm an avid runner and love to travel.
Central Michigan University: MA Exercise Science
Miami University: BA Zoology
Director of University Recreation
CENTERS, LLC at Jacksonville State University
I am the Director of University Recreation for CENTERS, LLC at Jacksonville State University. In this role I provide leadership to the University Recreation staff, programs, operations, and facilities developed from a P3. Previously I served as the Director for Campus Recreation at Florida Atlantic University after a series of promotions. I've made a habit of working in new rec centers. First as a student employee at DePaul University, then as a graduate assistant at the University of West Florida, at Florida Atlantic and now JSU.