The Importance of Belonging in Campus Recreation
Recorded On: 02/10/2021
Traditional campus rec marketing, programming, and engagement have reached their limits because we have traditionally focused on filling spaces (programs, rentals) & negotiating access (time, location, cost) rather than helping students feel like they belong in our programs and spaces.
This leads to a silo approach to programming, marketing & engagement, staff development and revenue generation, which in turn leads to wasted resources, wasted time, and an untapped potential of new, sustainable participant flow.
By focusing on BELONGING - where participants feel invited, welcomed, and included, campus recreation can have stronger recruitment and retention of participants leading to healthier, more active, and engaged students. Diversity and inclusion are more than just buzz words; they are essential in helping to create a healthier community for ALL.
1. Articulate the importance of belonging in, attracting, and retaining participants in your programs, marketing and facilities.
2. Identify at least 5 strategies to increase belonging in your programs, marketing and facilities.
3. Identify campus collaboration opportunities that will lead to increase belonging in your programs, marketing and facilities.
Philosophy & Theory
Founder and Principal Consultant
Marc Iturriaga is the founder of Bonobo: Fostering Belonging in Sport+Recreation+Community. Marc has over 20 years building inclusive programs and communities through his work in higher education, sport and recreation, and community development. He has held senior leadership roles in Campus Recreation at several institutions and frequently volunteers with NIRSA, most recently as an appointed faculty for their School of Collegiate Recreation.