Maximizing Impact: Leveraging Group Exercise Programs as an Engagment and Revenue Strategy

  • Register
    • Nonmember - Free!
    • Member - Free!
    • Institutional Member - Free!
    • Premier Member - Free!

    Continue

This session will explore how campus recreation programs and departments can enhance revenue and campus engagement by offering private group exercise (group fitness) opportunities in tandem with weekly scheduled classes. Many recreation departments face the challenge of balancing limited resources and participation in specialized programs with growing demands for diverse programming. A private group exercise program introduces a sustainable way to:

• Generate additional revenue to support departmental initiatives.

 • Offer additional teaching opportunities for instructors.

• Provide structured professional development opportunities for instructors.

 • Create new spaces for engagement with student organizations, academic departments, and other campus groups.

This session will discuss practical frameworks for implementation, including request processes, instructor management, pricing and payment considerations, and scheduling logistics. Attendees will leave with tools and strategies to implement similar models to their own recreation departments, regardless of program size and resources.

Makayla Ferguson

Makayla Ferguson

Assistant Director for Group Exercise, Memberships, Programming

University At Albany

Makayla currently serves as the Assistant Director for Group Exercise, Memberships, & Programming at the University at Albany, where her responsibilities include overseeing Group Fitness Instructors, program development and evaluation, and promoting health and well-being initiatives across campus. She's been in this role for 2 year, and brings a strong background in recreation and wellness supported by her academic experience in Exercise Science and Recreation Management.

Makayla is passionate about creating inclusive, engaging fitness environments and supporting student employees in their professional and personal growth. Outside of work, she enjoys staying active through group fitness, spending time with her dog, Remi, and exploring new wellness trends.

Key:

Complete
Failed
Available
Locked
Maximizing Impact: Leveraging Group Exercise Programs as an Engagement and Revenue Strategy
Recorded 03/05/2026  |  60 minutes
Recorded 03/05/2026  |  60 minutes This session will explore how campus recreation programs and departments can enhance revenue and campus engagement by offering private group exercise (group fitness) opportunities in tandem with weekly scheduled classes. Many recreation departments face the challenge of balancing limited resources and participation in specialized programs with growing demands for diverse programming. A private group exercise program introduces a sustainable way to: • Generate additional revenue to support departmental initiatives.  • Offer additional teaching opportunities for instructors. • Provide structured professional development opportunities for instructors.  • Create new spaces for engagement with student organizations, academic departments, and other campus groups. This session will discuss practical frameworks for implementation, including request processes, instructor management, pricing and payment considerations, and scheduling logistics. Attendees will leave with tools and strategies to implement similar models to their own recreation departments, regardless of program size and resources.
You must register to access.