Get those Gains in Digital Signage: Increase both Engagement and Revenue without the Heavy Lifting

Get those Gains in Digital Signage: Increase both Engagement and Revenue without the Heavy Lifting

Includes a Live Web Event on 01/28/2025 at 10:00 AM (PST)

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Join us for a conversation about how Trooh can transform your recreation and wellness facility. Learn how to impact your revenue while adding to your student experience. Trooh is a FREE digital signage solution that offers cloud-based software for internal marketing, FREE content, and revenue generation through advertising. 

Trooh is on over 1000 campuses, with hundreds of NIRSA institutional members in the portfolio, including: Liz Forman of University of North Carolina, Greg Cameron of Massachusetts Institute of Technology, JP Gale of California State University - Fullerton and Dr. Iisha Voltz of Texas Southern University who will be joining the panel. 

Learning Objectives 

1. Learn about the various staffing and resources of other NIRSA Member Recreation Centers when it comes to marketing within the department. 

2. Identify ways to utilize social and digital marketing to increase student engagement. 

3. Discuss revenue generation partnerships and successes. 

Greg Cameron

Manager of Digital Marketing

Massachusetts Institute of Technology

Greg Cameron’s love of sports truly ignited after a trip and tour of the hallowed halls of Boston Garden on a family trip before the vaunted arena was knocked down and replaced by the current TD Garden. Since that fateful trip, Cameron has played, covered, and completely consumed sports including, but not limited to hockey, baseball, soccer, basketball, and football throughout his childhood and subsequent career as a sports journalist for MassLive, WEEI.om, and LWOSports

In the dozen years since graduating from Springfield College, Cameron has built a career in marketing with several companies across Massachusetts focusing on social media and content-driven work. When Greg isn’t creating marketing collateral, you can find him at local record shops searching for awesome vinyl records, playing golf, going to the movies and museums, and cheering for the local Boston teams and Liverpool FC. 

Liz Forman

Assistant Director of Operations

University of North Carolina - Charlotte

Liz Urcinas Forman has worked in higher education for over 17 years. Liz got her start in campus recreation at Central Connecticut State University as a grad student and moved up the ranks to oversee the sport club program. After 5 years she moved to Chicago, where she worked at the University of Illinois at Chicago overseeing the facilities. She didn't stay in Chicago for long as she moved to Charlotte, North Carolina where she has found a home for the past 7 years. Charlotte has allowed her the opportunity to step into multiple roles including outreach, interim director, building operations, and now the Assistant Director of Operations. Liz has a passion for teaching and helping others. When she isn't working, she is golfing, kayaking, or taking her Jeep Wrangler out for a ride with her family. 

JP Gale

Director, Student Recreation Center

California State University - Fullerton

JP Gale serves as the Director of the Student Recreation Center at California State University, Fullerton. CSU Fullerton is the largest school in the CSU System, with 43,049 students and features a 95,000 square foot recreation center. Previously JP served as the Sport Clubs Administrator at California State University, Northridge and as part-time faculty in the College of Health and Human Development. JP coached the Ice Hockey team at CSU Northridge to four conference championships, served as the Pacific Regional Coordinator for the American Collegiate Hockey Association and an evaluator for the ACHA National team. 

Kennedy Turner

Vice President of Venue Partnerships

Trooh Media

Ashley Vercellone

Account Manager of Venue Partnerships

Trooh Media

Dr. Iisha Voltz

Director-Department of Campus Recreation and Wellness

Texas Southern University

Dr. Iisha D. Voltz is the Director of the Department of Campus Recreation at Texas Southern University, a Historically Black University located in the heart of Houston TX. She provides strategic vision, fiscal oversight, and long-range planning to the department as well as continually striving to extend the overall reach and relevance of Campus Recreation. 

Iisha has been working within Campus Recreation for 21 years and has served in the Directors position for the past 14 years with focal on Student Success and Development and overall, Health and Wellness initiatives for the TSU communityIisha is an advocate believer in the Campus Recreation’s tagline “Fitness is not just exercise, It’s a lifestyle.” And strives to walk the walk and enjoys the opportunity to encourage those around her to do the same. 

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Get those Gains in Digital Signage: Increase both Engagement and Revenue without the Heavy Lifting
01/28/2025 at 10:00 AM (PST)  |  60 minutes
01/28/2025 at 10:00 AM (PST)  |  60 minutes Join us for a conversation about how Trooh can transform your recreation and wellness facility. Learn how to impact your revenue while adding to your student experience. Trooh is a FREE digital signage solution that offers cloud-based software for internal marketing, FREE content, and revenue generation through advertising. Trooh is on over 1000 campuses, with hundreds of NIRSA institutional members in the portfolio.