An Agency’s Perspective: Understanding Student Behavior and Rec Center Sponsorships in Today's Landscape

An Agency’s Perspective: Understanding Student Behavior and Rec Center Sponsorships in Today's Landscape

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    • Non-member - $50
    • Member - $25
    • Institutional Member - $50
    • Premier Member - $20

The world has been turned upside down due to the Covid pandemic, but life is moving forward and understanding how students are feeling and behaving is important when developing a plan to for the immediate future. Riddle & Bloom conducts an annual census that includes students from across North America to better understand their behavior, emotions, habits and more. We will discuss data relating to health & wellness and the impact it will have on Rec Centers.

Additionally, we will dive into what brands are looking for in terms of sponsorships in the new normal that we live in. Focusing on Rec Centers social presence and other ways that can make assets you already have attractive to sponsors.

Learning Objectives

  1. Gain a better understanding of student behaviors and feelings towards working out and Recreation Centers
  2. Understand what brands are looking for when it comes to a Rec Center sponsorship
  3. Tips to help position your Rec Center to be more attractive to brands and sponsors

Note: Live attendance for this session is limited to 500 attendees. If the session is full, please consider attending another session scheduled for this time. Adding a session to your schedule does not reserve a spot for you. The first 500 attendees to join a Live session will be able to view it live, and other interested attendees can view it the next day as an on -demand session.

Grayson Hopp

Account Supervisor

Riddle & Bloom

I've been with Riddle & Bloom for over 4 years and have truly enjoyed working in the college space, specifically with our NIRSA partnership and their members. I'm an Account Supervisor for our University Relations team where I oversee our on-campus activations ensuring we're creating a unique student experience as well as following all campus policies and guidelines. My team is always eager to learn about new campus trends and ways we can meaningfully engage with the next generation. 

Outside of work I love to spend time with my "quaranteam" that includes my husband David, my 1.5 year old Millie, and our dog Maisie.

Past Experience in the Sports Industry:
Experience Columbia Sports 
South Carolina Sports Alliance Board Member

Communication Studies, B.A., College of Charleston

Matt Cohen

Account Supervisor

Riddle & Bloom

I am currently an Account Supervisor at Riddle & Bloom working across different brand accounts and managing our partnership with NIRSA. I have been managing the NIRSA partnership for the last 2 years and together we have been able to bring multiple brand activations to Recreation Centers around the country. 

During the Covid pandemic, Riddle & Bloom and NIRSA worked together to launch the Recreation Movement which brought together over 130 schools from across North America to provide digital fitness classes and a sense community as campuses shut down. The Recreation Movement is still going strong and will be a staple moving forward. 

I am a huge sports fan who is passionate about the Red Sox, Patriots, Bruins and Syracuse Basketball #GoOrange!

Education Background
Sport Management, B.S., Syracuse University

Matt Fasano

VP, Director of Client Services

Riddle & Bloom

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